About Us

The White Sands Vision: to be the world's best professional hair care manufacturer.

With a passion for producing unique products catering to each individual’s artistic needs, White Sands is a professional hair care company committed to the hairdresser and the consumer. We strive to market and distribute the best performing and innovative hair care products in the world. All of our styling, cleansing, and treatment products define quality, style and performance.

The White Sands Story:

With humble beginnings, White Sands is a family owned corporation created nearly 10 years ago by the Salas Family with only $1,500.00 in hand. Our family of five, Fernando, Patricia, Aarron, Noel and his wife Kelly began this adventure by filling products from gallons to 8.5oz bottles one at a time in Fernando’s garage.

In 1999, White Sands participated in the Premiere Beauty Show in Orlando Florida with just a 10 x 10 booth. As Fernando spent his day on stage styling hair, his wife and business partner Patricia sold the unique spray product he was using. By noon of the first day, 200 kits were sold – and the product didn’t even have a name. After this amazing first day, the Salas Family knew the days of working for others were over: the end of the trip christened the soon-to-be developed line White Sands.

In 2006, White Sands added yet another family member Don Stone (Brother-in-Law/Uncle) to grow distribution chains both nationally and internationally. Since this addition, White Sands has grown tremendously with 28 distributors nationwide.

The White Sands family is truly living the American dream and a true testament that with hard work and perseverance you can accomplish anything you put your mind to.

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